Brazil is the most important construction machinery market in South America. Interact Analysis continuously tracks the import and export dynamics of off-road equipment in key global markets (equipment import/export data is sourced from customs statistics, including used equipment). This analysis will be divided into two parts, reviewing the import and export situation of excavators and loaders in Brazil in 2024. This article focuses on loaders.
Over 50% of Imported Loaders Originate from China
Equipment from the Asia-Pacific (APAC) region—primarily China—dominated Brazil’s loader import market. China-manufactured loaders accounted for over 60% of import volume and over 50% of total value. Notably, among China-produced imports:
International brands included Doosan Bobcat and Caterpillar-SEM (produced by Caterpillar’s subsidiary in China) Chinese domestic brands represented over 50% share, with leading players like Liugong, Zoomlion and Shantui
Brand breakdown:By volume: Top 3 were Doosan Bobcat, Caterpillar-SEM and JCB (40% combined share) By value: Top 3 were Doosan Bobcat, JCB and Caterpillar-SEM (40% combined)
Production origins:Doosan Bobcat units came from China and Czech Republic JCB supplied from UK, India and US factories All Caterpillar-SEM loaders were China-made Brazilian brand FORZA BR (Top 10 import) mainly used Chinese OEM production Most imported models were compact-sized loaders.
Over 90% of Brazil’s Loader Exports Destined for Americas
Export destinations:
Americas received 90% of volume and value
United States was largest single market (40+% share)
Note: New U.S. reciprocal tariffs (April 2024) may impact future exports
Brand performance:
Caterpillar dominated with 50% share (volume & value) Local production since 1960s Ongoing modernization investments (e.g., Piracicaba plant) Other key exporters:CNH Industrial (early local producer) JCB (local production since 2001)
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