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Will the “AI Track” Disrupt the Future of Engineering construction equipment Applications?

As a leading enterprise in China’s equipment manufacturing sector, Shandong Heavy Industry Group continues to increase R&D investment, break through key core technologies, and propel Chinese equipment to world-class standards. On June 18, under the theme “Traversing Mountains and Seas · Driving the Future,” the new brand image and AI strategy of Shantui Co., Ltd. were unveiled in Linyi, Shandong. Attendees included Wang Zhijian, Deputy Party Secretary and General Manager of Shandong Heavy Industry Group; Gou Hongshui, Member of the Linyi Municipal Party Committee Standing Committee and Vice Mayor; Luo Hanbin, Director of the National Digital Construction Technology Innovation Center and Academician of the Russian Academy of Engineering; and Su Zimeng, President of the China Construction Machinery Association, among others.

Li Shizhen, Party Secretary and Chairman of Shantui Co., Ltd., announced the AI strategy to the global audience, offering a comprehensive interpretation of the new brand image and AI technological roadmap. Over 200 participants, including industry experts, major clients from state-owned enterprises, media representatives, and delegates from renowned universities and investment institutions, alongside tens of thousands of online viewers worldwide, witnessed Shantui’s groundbreaking transition from “smart equipment” to “AI entity”—a first in the industry.

 

In his speech, Wang Zhijian emphasized that Shantui, as the “chain leader” of Shandong’s construction machinery industry, is fully embracing the era of artificial intelligence in Engineering construction equipment, marking a new step in Shandong Heavy Industry’s digital and intelligent transformation. He noted that Shantui’s AI strategy, aimed at the future and global markets, represents not only a comprehensive upgrade of its brand connotation and image but also a bold exploration of future development paths and business models. Shandong Heavy Industry will adhere to the direction of “high-end equipment + artificial intelligence,” further integrate global resources, deepen industry-academia collaboration, create value for customers, and lead China’s construction machinery industry to world-class standards.

 

Su Zimeng congratulated Shantui for once again pioneering the AI-driven future of intelligent construction. He pointed out that the digital wave is reshaping industrial landscapes, and the global construction machinery sector has entered a new phase of “digital-intelligent integration.” AI technology must be leveraged to enhance safety, tackle complex construction challenges, improve industrial chain efficiency through smart platforms, and accelerate the development of green innovation in line with the “dual-carbon” strategy to foster new productive forces.

Wang Zhijian, Luo Hanbin, Su Zimeng, Li Shizhen, Qi Ligang (Chief Engineer of China State Construction Eighth Engineering Division), and Zhang Min (General Manager of Shantui Co., Ltd.) jointly pressed the button to launch Shantui’s new logo and AI strategy, heralding a new era of brand and technological advancement for the company.

 

The new Shantui logo is not merely an aesthetic redesign but a redefinition of the brand’s core spirit. Centered on AI, the logo conveys three key principles: first, the deep integration of AI across all product lines and operational systems to drive intelligent manufacturing upgrades; second, the extension of the original “golden triangle” core, now AI-enhanced, to the entire product range, strengthening differentiated advantages; and third, the retention of the classic orange hue, symbolizing Shantui’s commitment to independent innovation and intelligent transformation. The new image reflects the seamless fusion of Shantui’s 73-year legacy with its AI strategy.

 

Never complacent, always at the forefront, and relentlessly striving for excellence. Upholding its mission to “Make Construction Simpler,” Shantui Co., Ltd. will harness technological innovation as its engine, build on a foundation of excellence, and honor its promise of unwavering integrity. Together with global partners, Shantui will traverse mountains and seas to usher in a new AI era for construction machinery, contributing formidable “Shantui Power” to the global Engineering construction equipment market.

Keywords:

  1. Engineering construction equipment
  2. Construction equipment
  3. construction machinery

 

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